Looking for an easy way to get the message out about your company? Mass text messaging services are the way to go. Whether you’re sending out a targeted promotion or simply spreading brand awareness, the benefits of mass texting for small businesses are massive. Learn how this tool can help with conversions.
Benefits of Mass Texting for Small Businesses
Higher Open Rate vs Emails
While email marketing definitely has its place in advertising, text messages have significantly higher open rates. In fact, customers open about 98% of text messages compared to 22% of all emails. Even better: the average customer opens those text messages within 90 seconds. Even if your email doesn’t go directly to a spam folder, the customer is still far less likely to open it quickly—if at all.
With over 90 million Americans owning a cell phone, your business could be falling behind by not taking advantage of this tremendous selling tool.
Mass Texting for Small Businesses Is Cost-Effective
You don’t need a massive budget to execute mass texting for small businesses. It doesn’t cost much to implement or deploy. Even the tightest of budgets can initiate a high-ROI text messaging campaign.
Get People to Opt-In
You should strive to have as many people opting into your mass texting program as possible. Once they do opt-in, you have their permission for contact. Take advantage of that opportunity targeted messaging for special promotions or business announcements. You can segment your mass texts into different lists for targeted messaging. This allows you to deliver personalized content that can increase your clickthrough rate.
Save Time and Money with Automation
Mass texting for small businesses is a great example of working smarter instead of harder. SMS marketing allows you to:
- Use shortcodes to send out thousands of messages at a time
- Implement “set-it and forget it” drip campaigns to boost customer engagement
- Send appointment reminders to minimize no-shows
- Inform customers of known issues all at once instead of one at a time to maintain customer satisfaction
Let McEnroe Voice & Data Help You Setup SMS Marketing
Marketing experts expect mass texting for small businesses to grow exponentially in the next few years. With everything this tool can do for your business, now’s the time to call McEnroe Voice & Data to help you implement this strategy.
Along with mass texting, we offer numerous solutions for small businesses, including: