How Can Video Conferencing Increase My Business’ Productivity?

May 8, 2013, Written by 0 comment

Gone are the days of video conferencing products being affordable only for Fortune 500s and multi-national corporations.  It is now more affordable than ever, and the great thing is, it’s not just some flashy setup that makes office visitors go “ooh” and “ahh”.  Video Conferencing is a tool that can be leveraged to gain huge increases in productivity and profitability.

In this article I will lay out 3 reasons the ROI on a video conferencing system is very tangible.

For the sake of clarity, the video conferencing system to which I will be referring is Avaya’s Scopia by Radvision.  The Scopia product is a license-free, BYOD (bring your own device) system that enables end users to participate in video calls on everything from a 3G-connected smart phone, to a 50MG-connected laptop, and of course a big-screen room system.  For more specific product information visit our Video Conferencing page and check out the video.

3 Reasons Video Conferencing Boosts Your Productivity

1)      Sick Days.

They can be costly to a company in so many ways.  The lost productivity is the most obvious negative about sick days.  But what about that co-worker refuses to yield to the flu and drags around the office, hacking and sneezing his or her way to and fro?  That’s when entire offices start dropping like flies.  This can leave a company reeling, and a decline in productivity means a decrease in customer satisfaction and overall revenue.

Video Conferencing enables employees to work from home and still conduct face to face meetings with co-workers and customers.  That kills the two aforementioned problems with one stone.  And best of all, employees can recover faster, without prolonging their illness by trying to come into work while they’re still sick.

2)      Windshield and Air Time.

Whether you work in a metropolitan area or a more spread-out geography, windshield and air time is lost time.  Not only is it a productivity killer, but it also costs the company gas, mileage, flights, hotels, and parking expenses.  Leverage video conferencing and cut down on unnecessary travel, while still have a face to face meeting with your customer or prospect.  Scopia also has full document and presentation sharing, so meetings can flow seamlessly.  Don’t get me wrong, you’re not going to replace all in-person meetings with video; but wouldn’t it be great to eliminate 30% or 40% of costly and inefficient travel?

3)      More Personal Connections.

How many conference calls have you had not knowing at all what the people on the other end look like, or how they are reacting to what you’re saying to them?  Psychologists, detectives, and other communications experts say 87-93% of what we’re saying is non verbal.  That means if you’re on a conference call you’re only getting 7-13% of the message!  Not only that, but people naturally create a closer connection to somebody they can hear and see.  Video conferencing with Scopia is a great way to create a lasting image with a customer or prospect.


Video conferencing is a tremendous way to differentiate yourself from your competitors.  It helps you connect on a deeper level with customers, and it cuts travelling costs tremendously for your organization.  Take a look at the Scopia video on our Video Conferencing page and learn a little more about how your organization can take advantage of it.

McEnroe Voice & Data is a telecommunications company that serves its customers in Southern PA, MD, DC, and VA.  Our offerings include phone systems (VOIP, Hosted, Premise-based), Call Center Solutions, Digital Recording, Video Conferencing, Carrier Services, and Dictation and Transcription products.